|Oscar de la Renta|
The hub of fashion film, ShowStudio, and the luxury London department store of Selfridge & Co. has unveiled a collaborative campaign which pays homage to the 12 most accomplished fashion designers of our time. The video campaign features pieces from all of the designers and labels from The Masters project - a six month creative exploration of these dictatorial designers and the timelessness of their work.
Set in a plethora of different environments that symbolise a different fashion master, each scene centres on the specially designed garments for the project. Although illusive as to which scene represents which designer, a keen fashion enthusiast would definitely seek out whose is whose. I admit, I jumped with glee when the Dries Van Noten, Paul Smith, Rick Owens, Stella McCartney and Yohji Yamamoto caught my eagle eye.
These designers are the dictators of what is worn, the trendsetters of what is liked and loved in the moment, the most revered fashion forces in the world. Ok I'll stop with the over-admiration. But, it can't be helped when the campaign is this visually pleasing and targeted right at those who appreciate the work of these designers.
All outfits and pieces featured in the film are available on www.selfridges.com
WATCH "THE MASTERS" HERE