5.02.2013

Prada and Tiffany's Great Costumes for Gatsby


The Great Gatsby - the Great American novel and Fashion Film, is one of my favourite stories of all time. The moral of the story resonates deep within all society, making clear that corruption is only fuelled by materialism. More so than a fashion film, The Great Gatsby is a psychological exploration into how much power money and thriving for more has over a person and those around him or her.




Miuccia Prada, is the designer for the much anticipated film's costumes, with a strong focus on the femme fatale that is Daisy Buchanan. Drawing inspiration from the archives of Prada and Miu Miu, her wardrobe for the film does not emphasize the glamour of the roaring twenties, although there are hints of it, but rather the dwindling prosperity of Jay Gatsby and the doomed economic state of the world in the '30s-40s.





Some of Prada's costumes for The Great Gatsby were inspired by the "Chandelier Dress" in Prada's Spring/Summer 2010 collection, according to British Vogue

The suprisingly modern dresses for The Great Gatsby is a pure reflection of Prada's contemporary vision of fashion and how a time period's ethos can be presented in a way that relates to the situation of the world today. The costumes bare resemblance to flapper and party dresses in the '20s but "almost none were meant to be Twenties", as Prada herself states in an interview for Women's Wear Daily


Daisy Buchanan's famous crystal headband, designed by Tiffany & Co.
Luxury has exceeded its limit as Tiffany & Co.'s crystal pieces are paired with the costumes. Again, the pieces are seemingly more modern than what you'd expect from a film set in the '20s. The piece that tops off the Gatsby collection is Daisy's crystal headband, featuring a crystal feather - a sign of the wealth she delicately holds. Besides that, Tiffany & Co. has designed cuff links, pendants and earrings for the film (as seen below).

The Zegfeld Collection by Tiffany & Co. for The Great Gatsby
The Great Gatsby will premiere worldwide on May 10th

2 comments:

  1. I am overwelmed and I love it.

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    Replies
    1. If it's about the blog post, thank you. If it's about the Gatsby collections, I agree :)

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