H&M loves Australia

Karl Lagerfeld x H&M

Versace x H&M

The excitement within the local fashion-conscious community is rising as the first ever Australian H&M (Hennes & Mauritz) store is set to open in 2014. The fast fashion label, known for providing the mass accessibility to the luxurious fashion designs of Karl Lagerfeld, Lanvin, Marni, Versace, Maison Martin Margiela and more recently, Isabel Marant, have a little surprise for keen Australian fashionistas...

Maison Martin Margiela x H&M

News has hit that the multinational Swedish label will release a specially designed collection for Australian customers, aptly named "Australia Exclusive". The collection, according to the press release, has been designed to suit the outdoorsy lifestyle of Australians. The pieces will only be available at the Melbourne flagship store, meaning Melbournians will be in for a fashion riot worth seeing, if of course they aren't there amongst the chaos.

Isabel Marant x H&M

The Australian H&M Flagship store will open in 2014, with menswear, womenswear, underwear and home wares available throughout.

Images courtesy of H&M

The Margiela and Converse Collab

Maison Martin Margiela has fast emerged from the depths of the fashion world, gaining much popularity in recent years through avid brand loyalists such as Kanye West and A$AP Rocky bringing this once underrated luxury label to the forefront of the fashion scene (not to mention the unholy appropriation of Comme Des Garcons). Maison Martin Margiela used to stand alone, both aesthetically and ethos-wise, but recent collaborations with fashion houses Missoni, H&M, and most recently, G-SHOCK. have expanded the overall reach of the brand. Iconic shoe brand, Converse, has formed a partnership to release an exclusive line on the 11th of September. The preview shows a Chuck Taylor Hi-Top being engulfed in thick, white paint - the colour Maison Martin Margiela has mastered. Watch the preview below, and watch this space for more in the coming weeks!

Image courtesy of High Snobiety Video courtesy of the official Converse Youtube channel