H&M loves Australia

Karl Lagerfeld x H&M

Versace x H&M

The excitement within the local fashion-conscious community is rising as the first ever Australian H&M (Hennes & Mauritz) store is set to open in 2014. The fast fashion label, known for providing the mass accessibility to the luxurious fashion designs of Karl Lagerfeld, Lanvin, Marni, Versace, Maison Martin Margiela and more recently, Isabel Marant, have a little surprise for keen Australian fashionistas...

Maison Martin Margiela x H&M

News has hit that the multinational Swedish label will release a specially designed collection for Australian customers, aptly named "Australia Exclusive". The collection, according to the press release, has been designed to suit the outdoorsy lifestyle of Australians. The pieces will only be available at the Melbourne flagship store, meaning Melbournians will be in for a fashion riot worth seeing, if of course they aren't there amongst the chaos.

Isabel Marant x H&M

The Australian H&M Flagship store will open in 2014, with menswear, womenswear, underwear and home wares available throughout.

Images courtesy of H&M

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