Replicated Memories

A completely sensory experience that is worth capturing is what creates a life full of memories, and sometimes, the scents of the environment are one of the most memorable of that moment. The renegade luxury fashion house of Maison Martin Margiela has decided to use the contemporary spaces of Galerie Jousse Entreprise to allow people to rediscover the wonder of the moments that we live, which is unfortunately undervalued in today's techno-driven society. The Maison has asked various worldly artists to share memories close to their hearts, inspired by the "Replica" fragrance. A simple, yet touching, way to show that the moments we live every day are not to be taken for granted.

The #smellslikememories exhibition is now on in the Galerie Jousse Entreprise, Paris, France.

Images courtesy of Maison Martin Margiela

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