Rio de Janeiro - a city that most of the world is looking upon in awe as soccer teams from across the globe vouch for The FIFA World Cup. But at what price? There is audience that is close to the action but equally as far from it - the people of The Favelas. To avert the attention away from the games and to focus on what needs to be done, high fashion retailer Luisaviaroma has teamed up with a group of designers to recreate the Adidas Brazuca match balls for a charitable project.
A range of customized designer Brazucas. Football has never looked so good!
In an effort to aid the next generation living within The Favelas, renowned fashion designers have gathered to fund the Gol de Letra foundation by adding their own personal touches to the Adidas Brazuca. From the wonderfully colourful designs of Antonio Marras, Etro and MSGM and the darker, more sexual few of Rick Owens, Gareth Pugh and Fausto Puglisi, it's clear the call for action has brought these designers to support the foundation and its humanitarian cause.
My personal favourite - Missoni. Rejoice in the spirit of the World Cup!
The World Cup doesn't have to be at the cost of the welfare of this perservering community, so see the full range of Brazucas, how you can help the children of The Favelas and enter the auction at www.luisaviaroma.com.
Chime for Change advocates - Frida Giannini - Creative Director of Gucci, Beyonce Knowles-Carter - Singer/Songwriter and Salma Hayek Pinault - Actress
The beautiful Creative Director ofGucci, Frida Giannini, has stood up and taken action against the objectification and abuse that many women around the world still face today, with the start of a charity foundation named "Chime for Change". It's ridiculous that women are still treated as the lesser gender in a time when progressive thinking, acceptance of difference and future ideals are favoured over the dying mindsets of racism, sexism, homophobia and ageism. Frida's aim is to give an opportunity for girls and women everywhere to look up to not only women, but men, who are standing up for their rights, no matter what ethnicity, sexuality or age.
The Chime for Change motto and promise to women everywhere
Please watch the campaign video below to see the many historical moments and figures that have contributed to women's rights and how Chime for Change is bringing those ideals into the present and future. Stand up for your aunty, daughter, mother, grandmother and whoever you know is affected by sexist discrimination and join the movement today!
Images courtesy of Ministry of Fashion, Ryot and The Fashion Telegraph
