Gucci feels it's Chime for Change

Chime for Change advocates - Frida Giannini - Creative Director of Gucci, Beyonce Knowles-Carter - Singer/Songwriter and Salma Hayek Pinault - Actress

The beautiful Creative Director of Gucci, Frida Giannini, has stood up and taken action against the objectification and abuse that many women around the world still face today, with the start of a charity foundation named "Chime for Change". It's ridiculous that women are still treated as the lesser gender in a time when progressive thinking, acceptance of difference and future ideals are favoured over the dying mindsets of racism, sexism, homophobia and ageism. Frida's aim is to give an opportunity for girls and women everywhere to look up to not only women, but men, who are standing up for their rights, no matter what ethnicity, sexuality or age. 

The Chime for Change motto and promise to women everywhere
Please watch the campaign video below to see the many historical moments and figures that have contributed to women's rights and how Chime for Change is bringing those ideals into the present and future. Stand up for your aunty, daughter, mother, grandmother and whoever you know is affected by sexist discrimination and join the movement today! 

Images courtesy of Ministry of Fashion, Ryot and The Fashion Telegraph
Video courtesy of Chime for Change

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