Prada's Real Fantasies campaign has definitely been an intriguing campaign, that has been ongoing for 3 years. This seasonal campaign is a collaboration between various famous and understated creative forces, producing a surreal but simple campaign for the world-renowned label. The label's last campaign (Autumn/Winter 2012) was a space-aged, somewhat terrifying look at the future, but the Spring/Summer 2013 campaign (pictured, fashion film below) is a much more relatable and calming look at the "Asianisation" of the world (ready-to-wear) and forwardness of the Minimalist fashion stream (menswear). The label states that Prada has addressed these two changes in the world and how it has influenced fashion with the runway shows, but this campaign brings both collections together, formulating a holistic insight into her inspirations behind the collections. The cinematography by AMO and music by 3o enhance the simplicity and calmness of the campaign, lookbook and ultimately, the garments, whilst also highlighting the undeniable hints of mundaneness.
Images courtesy of Prada
To view the lookbook, designers' statement and watch the fashion film, please go to the official Prada website