The Future of Louis Vuitton

Louis Vuitton's latest campaign for their new collection, to be shown later this eventful month of September, is a strong reminder of the prominent trend of the fusion of old and new, seen throughout many fashion designer's collections in the 2011/12 and 2012/13 seasons. The film is reminiscent of the intriguing for the Sci-Fi and Film Noir genres, with Gattaca being a prime example. The sophisticated and nostalgic aesthetic of the Louis Vuitton dress, luggage and automobile is contrasted to the foreboding formation of metallic panels which the car is driving through to the mechanical monolithic structure, embodying both the fashion and film trends aforementioned. Lastly, the atmospheric music of famed DJ duo Justice sets the overall mood for the fashion film and collection - the unknown, and by that I mean we ask ourselves what the future of not only fashion, but architecture, the environment and the human race will hold.Of course, this film is only a campaign for Louis Vuitton's latest collection, but is more so a commentary on our society and it's progression.

Video courtesy of the official Louis Vuitton Youtube channel

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