Home Shopping with Margiela

Maison Martin Margiela never ceases to discreetly attack particular elements of contemporary society and culture, and this time around the label has taken a stab at the bleak repetitiveness of home shopping commercials. The film features anonymous white-coated individuals, synonymous with the label, demonstrating the benefits of each item advertised, accompanied by a lifeless voice explaining them.

Rolling hourglass

Cotton Letter Stationary

The film presents various pieces, including a waterproof cotton envelope to carry clothing, a wireless glowing night light, knife rests carved out of antique bottle stoppers and hollowed out chicken eggs containing "fortunes". The objects seem very unnecessary, and the Maison have deepened the meaning of this parody by exposing the overdone marketing for items which are useless.

Travelling Pouch for delicate clothing

Fortune Eggs

Wireless night-light

The only useful object out of all is the Luminious Night-Light, a wireless glow-in-the-dark replica of 1930s' lightbulbs, reflective of the need to save energy in the current state of global weather and movement to reduce the carbon footprints of the mass. Even though the main purpose of the film is to show the ridiculousness of home shopping marketing, another thing is clear throughout the film - Maison Martin Margiela has drawn design inspiration from various eras, and warped these objects specifically for the film, which the Maison also does throughout their fashion collections.

Follow this link to view the film

Images courtesy of Another Magazine and Totokaelo

Rockin' 'n' Runnin'

Sneaker freakers all over the world travel to find the best and rare sneakers to add to their collection, and I have a feeling that the minimalistic charm of Valentino Rockrunners are going to be on their wishlist. I myself am an avid sneaker fan, owning more than the average person should have, but there's no going past the comfort and versatility of such footwear. Valentino Rockrunners, from pure observation, are stylish, comfortable and functional. The sneakers possess the right amount of hits of colour throughout the range, cleated soles and a discreet rubber stud detail at the heel, making the shoe is suitable for all sneaker freakers no matter what their taste.
Video courtesy of the official Valentino Youtube channel
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Flowers for Men

A quaint visual representation of a designer's ability to create pieces that are light and airy for a season that demands heavy, warming pieces is all that Duckie Brown needs to convey their interpretation of a peculiarly bright Winter. Duckie Brown's Fall/Winter 2013 campaign brings a more romantic view of Winter fashion, away from the usual gloomy dark colour palettes that both collections and editorials have during the colder months, with baby pink, mint green and misty grey complementing the beautiful floral menswear.

Images courtesy of Trendland

Photography by Matin Zad

Daft Punk go High Fashion

First, Hedi Slimane, Creative Director of Saint Laurent Paris photographed a series of grunge music icons from the '90s, and now, he's shot the powerhouse electro masters - Daft Punk. The contrast between the more raw, intense images of Courtney Love, Marilyn Manson and Ariel Pink and the mechanical, clinical images of Daft Punk in Hedi Slimane's Saint Laurent Music Project are applaudable, paying homage to two music styles which became prominent in the 1990s and more popular throughout the first decade of the millenium. For this specific campaign, Daft Punk donned a redesigned version of the revolutionary gender-bending "Le Smoking Jacket", fitting to the duo's ability to revolutionise a music genre. A bionic campaign, perfect in lead up to the duo's much anticipated album, Random Access Memories. To view the complete campaign, CLICK HERE

The revolutionary gender-bending "Le Smoking Jacket" was redesigned as stagewear for Daft Punk 

Images courtesy of Yves Saint Laurent

To view the campaign, CLICK HERE

Gucci's Turning Japanese

Gucci has channeled their inner Japanese Manga artist to bring their 2013 Cruise Collection to the market in loony toony fashion. Well, they called on Hirohiko Araki to conjure a special comic strip to highlight the story of the clothes in a way that captures the attention of both fashion and animation enthusiasts, and what a wonderful job he has done. These high fashion pieces are ever more desirable when it is drawn, most likely resembling the original sketch designs by Frida Giannini, Creative Director and Designer for Gucci. Make sure to visit the Gucci Manga Style page to have a look at the campaign, and with Manga, remember to always read right to left!

The campaign can be viewed HERE

Images courtesy of Gucci