ASOS Black x Puma Returns!

The low-key success of the first ASOS Black x Puma collaborative line was forced these two forces of contemporary men's fashion to come back for another round! The first collection featured styles that rivalled high fashion designers who had the same aesthetic, such as Rick Owens, Boris Bidjan Saberi and Alexander Wang, but this time around, the brands have merged to create much more aesthetically subtle pieces.

 Retrospective polka dot prints are distorted into the contemporary with gradients and blocking panels amongst many of the pieces. The complementary colours of canary and shades of blue blend well with the monochromatic blacks and whites throughout the collection. All these elements combined with the sportiness of both ASOS Black and Puma clothing make it functional and durable, but with an air of sombreness. 

With notable creatives on board such as Thristian BPM from Boiler TV, former pro BMX rider Caleb Kilby and photographer Michael Mayren, the influence of the collection will no doubt spread. As this line is fleeting, ensure you keep your eyes out for when the pieces are available online. 

ASOS BLACK x PUMA IS SET FOR RELEASE THIS MONTH

Images courtesy of GoLightly PR and ASOS 

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Guerilla Fashion Fusion: ASOS Black x Puma

ASOS's grasp on fast fashion is undeniably strong, and now the designers from the brand's underestimated architectural diffusion line, ASOS Black, is collaborating with the one and only Puma. Street fashion and sports wear is fast becoming more and more integrated into the world of high fashion, more so in the minimalist and structural streams of fashion, leading the birth of "Sports Luxe", in both menswear and womenswear. The fusion of guerilla street wear, functional sports wear and the dynamics of simplistic high fashion are executed brilliantly in this collection, with a focus on geometric and panel detailing and a calming colour palette with pops of fiery orange.

In the lead up to the launch of the collection, film maker Ben Newman and renowned Brazilian graffiti collective, Os Pixadores, were called upon to capture the very essence and inspiration for the collection - modern rebellious creation, which is a rarity in today's society, in two trailers.

Images courtesy of Asos

Videos courtesy of Asos

Preview the collection HERE

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