ASOS Black x Puma Returns!

The low-key success of the first ASOS Black x Puma collaborative line was forced these two forces of contemporary men's fashion to come back for another round! The first collection featured styles that rivalled high fashion designers who had the same aesthetic, such as Rick Owens, Boris Bidjan Saberi and Alexander Wang, but this time around, the brands have merged to create much more aesthetically subtle pieces.

 Retrospective polka dot prints are distorted into the contemporary with gradients and blocking panels amongst many of the pieces. The complementary colours of canary and shades of blue blend well with the monochromatic blacks and whites throughout the collection. All these elements combined with the sportiness of both ASOS Black and Puma clothing make it functional and durable, but with an air of sombreness. 

With notable creatives on board such as Thristian BPM from Boiler TV, former pro BMX rider Caleb Kilby and photographer Michael Mayren, the influence of the collection will no doubt spread. As this line is fleeting, ensure you keep your eyes out for when the pieces are available online. 

ASOS BLACK x PUMA IS SET FOR RELEASE THIS MONTH

Images courtesy of GoLightly PR and ASOS 

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Vogue Fashion's Night Out Sydney 2012

The Vogue Precinct, where ASOS, Kora and live performances by dancers, DJs and Sarah De Bono took place

Every year for the past 2 years, Conde Nast Publications hosts Vogue Fashion's Night Out, a night of fashion, shopping and entertainment started by none other than the infamous Vogue USA Editor-in-Chief, Anna Wintour. The event takes place worldwide around the same date in the month of fashion, September, in cities such as Sydney, Paris, Milan, London, Seoul, Moscow, New York and Athens.

This year, I joined my friends Gabe Perez - stylist and blogger at FREEDOM GABRIEL and Julia Jerving - Marketing Manager for Ikon Model Management to frolic around Sydney, meeting other close colleagues, celebrities and of course, snapping up some freebies along the way to celebrate fashion!

Myself at the Gucci media wall

My dear friend and model from Chadwick Models, Rosie Morris

Gabe Perez and I at the Oroton party

Entertainment at the Vogue Precinct on Martin Place

The ASOS Pop-Up, where one could a bag of goodies including the latest issue of ASOS magazine for free!

Dancers going at it at the Vogue Precinct

Tiffany & Co. decided to illuminate their entrance with a vibrant shade of pink rather than Tiffany Blue

An old fashioned lemonade stand in front of Tiffany & Co.

Lemonade and Grenadine in Tiffany & Co. branded cups!

Yes, I did keep the cup :)

Under the Vogue Precinct lamp post, and yes I am standing in a crate, I'm that short!

At The Burberry Party, where one could win a free classic Burberry Trench Coat!

My friend Kenny Nguyen, who works at Burberry as a Marketing Assistant, and I

Gabe and Kenny chatting about all things fashion

The window installations by Yayoi Kusama for Louis Vuitton can now be seen in store!

Yayoi Kusama x Louis Vuitton

Fuzzy from Video Hits at the Armani Exchange party!

Ralph Lauren's Pink Pony project, an initiative to support women who have suffered and are suffering from Breast Cancer

Saxony's video installation, showing their latest runway show to passers by

CLUB HERMES HERE WE COME!

Julia and I at the Hermes Party - "Club Hermes"

All things Gucci for people to try on for the media wall

Julia getting a Christian Louboutin tattoo at the Louboutin party

Christian Louboutin's signature tattoo on Julia

Julia and I at the Hunk Station

One of the hunks stole my glasses, hence my look of non approval haha

Fuzzy instagrammed her picture of Gabe and I with her!

Gabe Perez and I at the Armani Exchange media wall

Unfortunately, we did miss a few good events on the night such as the David Jones Spring/Summer runway show, where my friend, Romika Ranu was working and performances by singers like Jessica Mauboy, but there is no doubt that this was the best Vogue Fashion's Night Out I've been to, so please if your city hosts Vogue Fashion's Night Out, make your way to next year's event to see the wonderful things happening, who knows, you may win free clothes, meet celebrities and meet fashion media like I did! 

All images are mine, Armani Exchange photo courtesy of Armani Exchange

ASOS x Zipporra

Zipporra's new collection stands out from the crowd

On the 18th of November, A Series of Fortunate Events held a crazy, colourful fashion launch for the local brand, Zipporra. The launch was to celebrate their Spring Summer collection and the company's collaboration with the one and only ASOS, and of course this is an amazing opportunity for both companies.

Whilst I was working at the launch, I took a few happy snaps to show you guys! Enjoy!

Beautiful models wearing Zipporra

The new Zipporra collection is the epitome of psychedelic chic, and I feel it will certainly create bubbles within the fashion world! The laneway space gave us a unique atmosphere to work with for both the show and the party, it was inevitable a lot of people will come to see the launch!

The event got such a good reception, with the show, graffiti artist, laneway art, dj's and most importantly the free skittles, the party could possibly not stop after "the party", we had to take fire trucks to get us going! Haha!

THANK YOU TO CHRISTOPHER MCLAREN AND SARAH MASSIE FOR ORGANISING SUCH A GREAT LAUNCH!

All images taken by me