The Greek-American designer label, John Varvatos, has released a limited edition fragrance that reflects the modernity and casual cool of the contemporary man, which is no doubt a rarity. The label, famous for their minimal rock 'n' roll aesthetic, with an emphasis on the elemental, is bound to be a hit amongst men worldwide. Platinum is a mix of invigorating spices, herbs and citrus, whilst being engulfed in earthy woods, leather and amber. Probably the most striking feature of the fragrance is the bottle - a sleek, sterling silver design which complements the clean-cut image of fashion-conscious men.
Be on the look out for when the fragrance hits stores locally, or you can head to www.johnvarvatos.com to purchase now
The French Riviera is embodied and renewed from the Dior archives in the elegantly simple "Cologne" from Dior Homme. This classic scent from the Fashion House has now been redesigned to fit the contemporary, futuristic vision of Kris Van Assche, the Creative Director of Dior Homme, yet staying true to the "timeless freshness of the musk, citrus and cottony notes of the original scent" (Dior, 2013). To support the release of the new design, Dior has also created "Dior Mag" (link below), highlighting the origins and history of the scent and its stance in men's grooming today, and a bright, summery Fashion Film refining the chic simplicity of the scent (watch below). With the current reign over fashion that Dior has been given, this modern revival of Dior Homme Cologne will truly bring men's grooming a modern twist.
To read about the origins and history of Dior Homme Cologne, CLICK HERE
