Eye Beams

All thanks to Humberto Leon and Carol Lim from Opening Ceremony, Kenzo has taken over the fashion scene once again in recent years, particularly with their vibrant retake on the original designer's worldly prints (note: the Kenzo tiger). The revamped Kenzo label has now been dubbed a major rival of Givenchy and Balenciaga, and the Opening Ceremony duo have proved their ability to bring attention to the wondrous history of the Kenzo label with another motif - The Eye.

The label's Fall/Winter 2013 collection features the eye - a symbol of protection, good luck, optimism and the surreal in many Asian cultures, an ode to the Japanese origin on the Paris-based fashion house. Drawing from this, a Bollywood-inspired campaign has been released, featuring 3 models of different nationalities all dressed in Kenzo, set in an urban playground. The quick-paced video campaign truly reflects the vision of the original designer, Kenzo Takada - a world unified by the similarities and differences in world cultures, particularly fashion. Check out the video below...

Images courtesy of Selectism and Kenzo

Video courtesy of Kenzo

Jungle Punk

It seems as though Kenzo is trying to start a new subculture of punks in their latest campaign. The Resort 2013 campaign, titled "Electric Jungle", is bright, kooky and playful film highlighting the undeniable new direction that Humberto Leon and Carol Lim from Opening Ceremony have pushed the brand since Takada's departure. The primal prints of the collection seem to stand out amongst the chaotic neon backgrounds, and almost remind of early M.I.A. music videos and the wilderness of 80s street fashion, whilst the more minimal pieces commands the campaign. Overall, it is clever way to emphasize their intention to appeal to a younger fashion-conscious market... and maybe try and push those Seapunks aside to make room for Junglepunks!

Video courtesy of the official Kenzo youtube channel