It seems as though Kenzo is trying to start a new subculture of punks in their latest campaign. The Resort 2013 campaign, titled "Electric Jungle", is bright, kooky and playful film highlighting the undeniable new direction that Humberto Leon and Carol Lim from Opening Ceremony have pushed the brand since Takada's departure. The primal prints of the collection seem to stand out amongst the chaotic neon backgrounds, and almost remind of early M.I.A. music videos and the wilderness of 80s street fashion, whilst the more minimal pieces commands the campaign. Overall, it is clever way to emphasize their intention to appeal to a younger fashion-conscious market... and maybe try and push those Seapunks aside to make room for Junglepunks!
Video courtesy of the official Kenzo youtube channel
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