The First Screen Test

A collaboration between the punk Versace diffusion line, Versus, and renowned British fashion designer, J.W. Anderson, has been tightly wrapped for a while now. The diffusion line has been inactive for a quite a long time, and it's been interesting to think such an eccentric label such as Versus by Versace would be revived by a strictly minimal designer. But at last, the first "screen test" has been released, giving us a preview of the clothes in the collab collection and a look at the models who are going to be the faces of the collection. 

Just from the preview, hints of Donatella's influence over the design of the clothing is already noticed - the wild, hypnotic black & white print being the standout so far. The rawness of this Andy Warhol x Calvin Klein Jeans style ad is the type of advertising that is missing in the fashion industry nowadays. This type of ad allows us to relate to the people who are representing the collection and look at the clothes - without all the flash and extravagance. Here, take a look for yourself:

THE COLLECTION AND WEBSITE IS DUE FOR RELEASE ON THE 15.05.13
http://www.versusversace.com/

For a closer look at the collection, CLICK HERE
Images and videos courtesy of Models.com and Dazed Digital