Let's Watch | Mother Marina for Adidas

The Mother of Performance Art's collaborative campaign with Adidas for the 2014 FIFA World Cup is well and truly a reflection of the hypocritical nature of the promises we give to ourselves and the isolation we seek from others in this technologically driven world. There is a paradox within the majority of the population nowadays - most of us want to be closer to more people, to be more communal, but our actions do not reflect that - this simple social experiment aims to address this.

 The campaign, named Work Relation, shows 3 different social groups performing the same task. Two individuals, two couples, and a chain of people, carrying stones from one end of the room to the other. Mundane and easy it may sound, but as the performance goes on, it turns out us as individuals or couples give up sooner than as a group. Bang.

The subtlety of Adidas' product placement is overshadowed by the raw relevance of what is being conveyed - we have to come back to a time when connections are made not through technology, not through the Internet, but through face to face interaction, whether it be for work or for leisure. I myself am a hypocrite for having to say this to you, but it may be the only way to inspire change nowadays.

ALL IN OR NOTHING.

Watch the performance at www.showstudio.com

Images courtesy of Youtube

700 Photos

A few weeks ago, my good friend Soma, Editor in Chief of Moksha Magazine, and I went to a local night called "700 photos", where 7 different local artists showcased their ability to create an interactive spectacle in the form of both performance and installation art, and encouraging all Sydney photographers to take part as well. I absolutely loved Phoenix Keating and Jesse Willesee's installations, showing two very different streams of fashion!

Phoenix Keating

When I first stepped into this installation, I could feel that strange atmosphere that one feels when in the presence of both beautiful garments and intriguing models. This installation by Phoenix Keating brings to the audience the dark glamour of high fashion goth and the uniqueness of avant-garde styling and fashion. To me, I could see the heavy influence from the late and great Alexander McQueen, especially the full body sheer suit worn by the model at the forefront and the haunting make up artistry. 

Jesse Willesee

Well, well, well, what can I say? There's only one word to describe this installation, or rather, party: crazy. I feel like I was on the set for a photoshoot Terry Richardson himself would do for i-D or Oyster magazine, especially with the styling! One thing's for sure, this definitely gave me a break from the boring fashion scene of Sydney and to the colourful rebellion of American youth.

This is how I want more and more fashion designers to showcase their collections - through interactive performance art. Hopefully, the fun of seeing fashion worn and torn in settings such as these will bring more local fashion designers to do so!

All images taken by me