5.21.2012

HUGO BOSS BLACK - The Third Dimension of Fashion



A few weeks ago, I was invited by Hugo Boss to view the new Boss Black collection in their Beijing show... in 3D. Of course, this would mean that I would have to wear 3D sunglasses, and Hugo Boss happily sent all international fashion media, including bloggers like myself, a pair of their limited edition 3D glasses, which I'm thankful for. Unfortunately, the glasses didn't arrive in time, but I watched the show's live stream nonetheless... my eyes sure had a work out!
















The show was an interesting mix of modern technological visuals and classic and sophisticated tailoring and winter wear in an array of colours to choose from. If only I had my Hugo Boss 3D glasses I would've seen the models walk straight off the runway and into my hands, but the show hardly needed the 3D live stream because of the the exquisite collection they have presented for Autumn/Winter. Oh, and Chow Yun Fat, one of China's most famous actors, made his debut on the runway as well haha!

All images taken by me via Hugo Boss

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